You can even preview how your feed would look like with a particular post prior to posting it. Stick to your brand, and get creative. Among our most pressing Instagram tips for brands, this is a big one for your content strategy. Next, you can also create your own branded hashtag. We recommend converting to a business account for a few reasons. Instagram allows you 150 characters in your description. Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. What gave you the first inkling of inspiration to launch your label? Include calls-to-action in your captions. Your first post on Instagram should give your followers some background into your business and how it can help solve their problem(s). This will appeal more to the highly visual users of today and prompt more people to follow you and engage. Create a Gifting Program. We’ll be bringing…” If you’re wanting to launch your business on Instagram, it’s important... 3. According to this Statista study, 96% of beauty brands are using Instagram. Don’t count on launching a viral piece of content that will make or break your brand’s social success. If you know that your audience likes content about the latest movies for example, and it blows up for you on Twitter, ensure that your Instagram does the same thing as part of its content mix. Building a brand doesn’t stop with creating a logo or slogan, or even with your brand launch. Much of what happens on Instagram centers around hashtags. And make the images themselves kind of similar in tone. Drive all traffic to your Instagram account. For instance, if McDonald’s—long associated with Ronald McDonald (read: fun and playful) and cheap fast food—were to launch a new logo that’s comprised of a bank and a wad of bills, it would be a branding disaster. Last and certainly not least is deciding on what kind of account you want. In this post, we’ll introduce you to different types of Instagram marketing campaigns and share tips for running an effective campaign . Warning: You may get extreme wanderlust and a desire to start a Fashion brand after reading! If we’re going to focus on one piece of advice here above all else, it’s to make the feed amazing at the outset. Our Collection Launch template shows how a fashion designer might approach a new collection launch on IG Stories. Many brands get greedy and try to force their marketing message – occupying more real estate than 20%. We’re listening to you.⁣ ⁣ We stand in solidarity with our Black…” But by taking the time to plan and create your brand voice, you’ll foster stronger relationships with potential and existing customers. If you take a look at the most popular fitness influencers on Instagram, there’s always a post dedicated to sharing their fitness story; who they are, and how far they've come. That’s a pretty important job (one of the biggest points of Instagram really), so it’ll be very rewarding for you to explore the waters a bit within your niche. Think about the name of your account. Don’t launch on a medium just for the sake of launching on that medium. People will start returning and tagging if they feel you have a genuine voice, and you’re putting the effort in. , where you can draft and schedule in advance. We see you. A messy or random feed isn’t going to cut it if you want to create a successful brand on Instagram! Or if you’re selling an app, perhaps it’s better for you to link directly to the app store. Long story short: go for it. INSTAGRAM SNEAK PEEK + ANNOUNCEMENT. Building a brand means generating unique and interesting content. When it comes to launching a new product on social media, an influencer marketing strategy is not only a good idea, but it’s now almost essential. Spending money on Instagram does not give you the liberty to use blurry images or heavily feature your brand’s logo. I have 5 years of experience working for the biggest fashion brands in Europe and have always loved discovering other countries. Want to learn how to build a brand on Instagram … and keep it thriving? It allows you to connect with followers on a deeper level. Here, you’ve got to tell users what your brand does and convince them to follow you or take some other action, so insert some personality in there if you can! Then introduce yourself, get involved in their conversations, and like as much as possible, without coming across as creeps. Instagram’s failure is just one in a long line questionable brand launch strategies. We’re assuming you’re set up and ready to go, and all you need now is a bit of a direction. Do this by checking out the profiles of people you’re connected to, or those of your competitors and see what they use. How to launch a brand on Instagram Learn about your demographic. Your post will be lost among the bunch! Get people excited on Instagram, especially if this is a social media channel that you focus marketing efforts in! Make the planning process even more efficient by using our Preppr app, where you can draft and schedule in advance. Since you’re just starting out, it may be an idea to create an attractive landing page that gives more details on the brand and products/services offered. Why Use Influencers on Instagram? Your brand needs to exist and remain consistent wherever your customers interact with you, from the theme you choose for your website, the marketing materials you produce, all the way to how you package and ship your products. But how do you get the best possible launch? Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer Do this first We also think it’s handy that you can indicate your category of business, so this isn’t something you need to again convey in your description! 41.5k Likes, 448 Comments - Malika (@malika) on Instagram: “Exciting news! If you’re going to go down this road, think about a future campaign that you have in mind, or a part of the ethos and spirit that your brand has, and then make that your account name. Choose the right models to showcase your products, and in the right environment where your clothes should be worn. If you have metrics, use them for more intelligent Instagram marketing. Launching an Instagram account isn’t a quick process. Start off by choosing your profile picture. Your last two things to decide on for your brand on Instagram is the description and if you’ll use a regular account or a business account. Mysterious teaser campaigns are among the top product launch tactics for building hype and suspense on social media. These games and challenges get your brand in front of others to help you grow your following. Great, link out to your Instagram from there. If they are targeting the same people as you are, then you can already see how people react to them and get some ideas. So imagine if you chose an account name that could also double as the coolest hashtag in the world. When she was first starting out, Yumna knew there were already tens of thousands of... Monitor behavior. And now let’s get to one of the fun parts: content creation! The platform loves it, the community adores them and uses hashtags at almost every available opportunity. 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