Use a search engine to look for your company name as well as any common variations of your company name that may exist. What’s on tap? Rather than giving various team members the password to your social accounts, it’s important to centralize the passwords in one place. Maybe these were abandoned at some point. Maybe for your brand, it makes more sense to evaluate post performance based on website referrals or conversions. Running a social media audit isn’t something that needs to be done weekly, monthly, or even quarterly. But don’t assume that covers all your bases. 11. Using Google Analytics, determine a period of time (for example, maybe you choose how many website sessions you got this month from social media sources, so next time you do an audit you will know to again use the sessions for the most recent month) and record how much traffic social has driven to your site. A quarterly social audit is a great way to keep your social accounts producing the best ROI. I hope you found this social media audit template helpful. Make this checklist with everyone on your social media or marketing team—you may need their input or help finding certain info! Having a consistent brand across all your social networks is key to success and building your brand recognition. If possible, put the date they created the social account here. It is through this procedure that the e-commerce business can be at the top of the online presence. Brian Dean. 4. Are you in compliance? Christina Newberry June 29, 2020 You can’t start going where you want to go until you know where you currently are. Essentially, this is a measure of how much you spent on social media versus how much value your social efforts contributed to the company. Report to any stakeholders and executives at a high level on past performance, assets, and strategy. You already know the “why”—all of those business-flourishing benefits—now let’s cover the “when” and “what” so you can get started. Price: Starts at $49/month after a 7-day free trial. Download our free social media audit template and simply click “File” and “Make a copy” to get started! You already knew this happened—you were there—but often you need to view information in the aggregate to see where huge holes exist in your strategy, or where a large amount of resources were wasted over the last few months. June 29, 2020 Image Source It can feel like a full-time job to grow a following on Instagram. This template emphasizes visualizing data in an easy-to-understand way. When: So build your strategy, and start your social media campaigns using Fanbooster. The priority here should be to identify key areas where you make more of an impact on social media than your competitors do – this will give you valuable insight that you need to adapt your messaging, content plan and create a more targeted value prop. Edit the many graphs, charts, and infographics this social media marketing proposal has to offer. While the term “audit” sounds daunting, a social media audit is simply an inspection of your organization’s social media accounts—a record that is going to be crucial to your business if you need to develop a new social media marketing strategy or overhaul your current one. the top three posts in terms of engagement, 2-3 SMART goals you want to achieve by your next audit, whether you met the goals you set for the current audit. Choose a key metric here to look for patterns in your top posts. Add the link to each social media account. Overwhelming? Save time on social media by managing all your accounts from a single platform with Hootsuite. A social media management platform, like Hootsuite, is great for ensuring only the right people have the right access. It studies and keeps track of the traffic or web audiences visiting the particular website. Insight into Buffer’s social media audit + a free template for you. This gives you an always-updated look at your social media, and lets you take an in-depth look at what is and isn’t working for you social media. Record the name of each social network they use in this column, and use a search engine to find accounts associated with variants or outdated versions of their company name and leadership similarly to the search you did for your internal audit. But for an overall picture across social channels, Google Analytics is your best bet. We’ve compiled all the top statistics you need to know about who uses each social network in a series of demographics guides: However, it’s important to analyze the demographics of your specific following on each social network, as your follower group may not be the same as the overall audience. And now, your anxiety has kicked into high gear…because it’s time for a social media audit. That person is responsible for ensuring the account is on brand, up-to-date, and performing well. This is another metric that can indicate if the profile is being leveraged as much as possible by your business or if it’s no longer useful to you. Then, go through these posts to look for patterns. social media audit template excel Excel Daily April 28, 2020 0 Christopher Lockman It does not have a LIKE function, but you can use the COUNTIF function to pretend that it does. Once completed, you’ll have a better understanding of where your brand lives on the web, and hopefully good insights on how to improve. As you can see, performing a social media audit isn’t nearly as daunting as it seems. Compare and contrast what’s working for them, and prioritize incorporating more of your client’s competitor-beating practices into your social media channels. Running a social media audit isn’t something that needs to be done weekly, monthly, or even quarterly. Once you’ve made a copy or download it, feel free to colorize, brand, and customize to make it your own. 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