1. An email signature is a powerful way to convey your professionalism to your readers and give them the information they need to contact you. Before we get to our email footer examples, though, let's take a look at what an email footer is as well as some email footer best practices you can use to create eye-catching and customer-friendly email footers that continue to promote your brand long after the body copy is over. But our compilation is formed of those GDPR emails that have an edge over competitors for unique elements. These typically include: These are standard, text-only signatures. If your email subscribers are no longer active, use the Dropbox email marketing example to re-engage them and build a thriving business. Its entire webpage is dominated by dark blue and white, and the footer uses the same color scheme. We love the different columns used to draw attention to store locations. A marketing email is a method of marketing strategy where a business sends a commercial message, typically to a group of people using a formal email. If you are on mobile, follow the instructions to email the tool to yourself for use on desktop later. AWeber shares a great example of what not to do when it comes to creating your email footer. The assurance of “free and easy returns” is also nice to see. It doesn’t use traditional Christmas colors but instead, it maintains the brand’s gorgeous aesthetics in the email. However, they keep it on brand by having fun with the wording, even thanking their subscribers for making it down that far in the email. There are different ways you can ask your subscribers to weigh in on your emails but AWeber makes it really simple with their cute little “how do you feel” characters. Patagonia has icons with links to a few of the programs they run, plus many social media icons to help their customers connect with them. Here’s an email footer example from Eye on Design’s email newsletter: The body of the email is white, so the coral-colored background pops, signaling to readers that these details are separate. They also make it easy for their customers to get help by including their phone number and hours of business. itself from being bogged down with the legal stuff that people want to know but that doesn’t typically push them towards making a purchase. As you’ll see from our email footer examples, there’s no hard, fast rule for how big or small your email footer should be. What we really love, though, is the way they announce their free shipping threshold using a different color for the amount. Your brand’s email footer is the last thing your subscribers see before exiting your email. One of the most important things to mention in a good email disclaimer example is confidentiality. Then, they make a point of including their shipping offer and payment options right underneath, where shoppers are sure to see it. Find inspiration in these great examples of footers done right. You should seek the advice of professionals prior to acting upon any information contained in the Content. What Counts. Takeaway: Follow the compliance laws, but donât be afraid to make it your own. Good Example of Email Header. Below all of that clicky goodness, Forever 21 includes a link to their stores and events before providing the legal fine print for the offers they included in their email copy. Join 140,000 small business owners So find here some example emails with a better approach to social media integration. Elements of an effective email marketing message. They arenât very fancy and generally include the most basic information, such as the senderâs name and maybe a quote or their business name. Footers may not be the first thing you think of when creating emails to send to your subscribers, but theyâre an essential piece of the puzzle. Elements of an effective email marketing message Normally you would look at the overall e-mail message, but it is even better to also look at the individual elements and the recipient steps they influence. Lifestyle This example from Philips Hue in April 2020, shows how you might weave Easter into your email campaigns, even if there isn't a relatable product. Because footer information is typically small, it’s important to think about color and contrast between text and background to enhance legibility. Conversely, some are reluctant to integrate icons referring to social networks for fear of losing part of their audience. We hope this answers some of your questions about what helps to make the best company email signatures. The footer wonât get the attention of your readers before they open the email, but it can make a difference to someone whoâs thinking about unsubscribing. This email footer from DC Shoes is very well-organized. Email marketing tips from professional marketers who have learned the hard way. However, every email you send has a footer. It’s seen as a place to include the items that are required from anti-spam laws and that’s it. Then, under that DC Shoes includes additional information about how readers can qualify for free shipping and offers them the option of calling to complete their order as well as another link to even more information about shipping and timelines. This keeps the email copy itself from being bogged down with the legal stuff that people want to know but that doesn’t typically push them towards making a purchase. Published by ThriveHive at November 10, 2015. You can avoid possible mistakes by following this email marketing 101 checklist of what to check before sending your next marketing email and learn the best time to send marketing emails to optimize how effective your marketing messages are. . MiiR, a company that creates water bottles and coffee cups, has a clean and simple footer with a powerful message. We've assembled a list of 12 email footer examples for you from some of the top email marketers and brands around. Elle Johnson Co keeps their email footer super simple, opting to focus on getting readers to share their email marketing via social media. Most brands include information like: There’s so much more that can be included in an email footer. This keeps readers from having to scroll back up to get to the links they need to make a purchase. Email header design is a form of art. 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