And if you work for a marketing agency, delivering clumsy copy to a client reflects badly on both you and your copywriters. Posted in Inbound Marketing. (Check out this post if you want a checklist for that step.). But even the greatest writers have to revise their work. Service Hub Erstklassige Kundenservicesoftware für exzellenten … All rights reserved. The last thing you want is to get served papers over using an image you thought was up for grabs online. Next Post. For example, in the HubSpot style guide, we always capitalize prepositions in headlines that are four letters or more -- so words like "with" and "from" should be capitalized in titles. Proofreading isn't just about spotting spelling mistakes or dodgy grammar: it's about that final chance to make the copy shine a little brighter and the headlines punch a little harder. And puns. If it needs one, you probably need to swap it out for something else. Premium plans, Connect your favorite apps to HubSpot. Planning an entire marketing campaign is not easy. Join over 12,000 rugged individualists. It'd be like calling Chipotle fast food ... yes, it's true it's a fast-food joint, but it's not on par with the McDonald's of the world since it uses high-quality, freshly made food. When you're proofing, most of this tone issues should already have been worked out in previous editing rounds. Change font and size Print it out Read fast, slow then backwards Ask a friend Run Word’s full grammar check Unanswered questions? Use a built-in spell-checker or copy-paste your near-final copy into Word to see if you get any red or green squiggly lines. You want to make sure that your paper is clear, coherent, and consistent, as well as free of any grammar, spelling, punctuation, or other mistakes. Techniques. There are two positioning elements you generally need to fix: product and persona. Back to blog. CMS Hub New. 23.09.2018 - Pressereisen sind mit einem hohen finanziellen und organisatorischen Aufwand verbunden. Get more organic website traffic. Step 4: SEO Proofreading. We've covered before what happens when you miss a typo (that's right. Collateral has been used to include marketing materials such as brochures, business cards and other promotional items. Often you'll be given a style sheet to follow or you'll need to write and present your information in a certain way. On 19 Nov 2015. Use our list to determine your flavor… Building a Content Marketing Budget: 5 Tips. The one time I forgot to do this for a blog post, I ended up mis-linking something, directing our lovely readers to a BuzzFeed article instead of a helpful ebook. Persona positioning mistakes usually crop up when incorrect language is used for a persona. Nieskys neue Beteiligungswerkstatt braucht noch etwas Feinschliff in Sachen Renovierung. Traditionally, content proofreading is a separate task from editing. Direction planning for your business needs. There are many ways media monitoring can facilitate your content marketing: Finding the … Then go back to proofreading. We had to send it back to the client ASAP. What other things do you do when you proofread? https://newsletterfactory.blogspot.com/2010/09/proofreading-checklist.html Previous Post. Marketing-Automatisierungssoftware Kostenlose und Premium-Pläne. If you're unsure of what data and images you can use, check out this blog post. Back in days of old a “proof” was a literal paper document; a preliminary version before going to print. These editable checklist templates can easily be downloaded for free online. An essay is structured into: Introduction, main body and conclusions. Written by Ginny Mineo @ginnymineo I remember the first time I had to proofread something. For example, your brand may have a super friendly and encouraging tone ... but you see that a writer's been infusing one too many harsh, snarky comments in their piece. Take off your proofreading hat and walk away for a bit. To demonstrate the point, I’ve listed some proofreading checklists for a variety of texts below: Proofreading Typeset Documents. If your copy is intended for your website then, naturally, you’ll want it to rank well on Google’s SERPs. Then, take a deep breath, and get your proofreading hat back on. Unsubscribe any time. Service Hub Kundenservicesoftware Kostenlose und Premium-Pläne. In den Versionen Starter, Professional und Enterprise erhältlich. [ ] Is this post better than any other on this topic? This step helps cut down on any human error that may have occurred somewhere in the writing or editing process. Structured in paragraphs, essays are a common method of academic assessment. When you're editing, there are lots of other things you should look out for. All rights reserved. Share your ideas with us in the comments below. Align your sales and marketing activities. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. (This also holds true for paragraphs, too.). The line spacing is set correctly; The margins are wide enough for a tutor's comments. Here be dragons. They scrutinize the content in its finished and almost-published state to catch any typographical or minor errorsthat weren’t fixed in the editing process or were created in the production process. [New Data], How to Write an Introduction: A Simplified Guide. Ernest Hemingway rewrote the last page of A Farewell to Arms 39 timesbecause he was trying to “get the words right.” You know what that ultimately g… For more information, check out our privacy policy. Essays tie together multiple sources of information to support the author's central argument. See all integrations. A simple proofreading checklist for brands, publishers, content marketers, and more Posted on July 13, 2015 in Industry by Emily E. Steck . I remember the first time I had to proofread something. ClickThrough’s Ultimate Proofreading Checklist. Step 1: Aerial tour . www.articulatemarketing.com. It’s time for your second pass. They know that they need to use "their" instead of "they're" but somehow it slipped into the post. You might produce marketing copy in various formats and for different platforms and channels (leaflets, flyers, social updates, emails). Proofreading HTML Documents. Niesky. As the proofreader, you need to be hyper-vigilant about detecting grammar mistakes. Marketing Hub Marketingsoftware, mit der Sie Ihren Traffic steigern und mehr Besucher zu Leads konvertieren. Marketing Hub Marketing automation software. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, 'b03b39a7-46a1-4cac-b284-a63e1db667ac', {}); Copyright © Articulate Marketing 2003-2021. Articulate Marketing 2003-2021. Discover our best content, guides and insights. With it, I demonstrate that marketing needn't be difficult, overwhelming or boring. After you've tidied up the copy and made sure you've got supporting imagery, make sure you've properly cited any external data and images. Free and premium plans, Sales CRM software. Your content marketing guide [2020]. This guide is a must-have for any marketer’s toolbox. Ask yourself: Does the image make sense on its own, or does it require an explanation? Not the most exciting job in the world, but an absolutely necessary one. If the blog post for the consumer used technical terms only the IT department persona would get, you'd need to revise those terms. Don’t fret. 11th November 2019. Essay. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. So make sure your images always make contextual sense. In honor of National Proofreading Day, we started a conversation around the office on our proofreading horror stories to inspire a checklist to pass along to our future selves and other advertising professionals to help avoid these blunders happening another time. Your name or contact details as needed; Title; Page numbers; Formatting; Font and size But I don't know a business that has time for processes like that. The writing process is a chance to let creativity fly and tell a story with your own words. Your content marketing "flavor” can determine your success. See our Privacy Policy. For example, let's say you work for Dell, selling to both the average consumer and an IT department. Building and justifying a content marketing budget is not a cut-and-dried process. Marketing automation software. Pro tip: Download Grammarly Chrome extension and your social media posts and other online publications will be mistake-free. At the very least, look at something far away from your desk for no less than 40 seconds. (Just click the link). Flow. And I still treat the two as different activities. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '1537ea1e-1814-4ec7-b59f-79bb3514215a', {}); Proofreading. If you're always fixing these 10 mistakes, you'll end up with quite a tidy piece of content -- if not perfect. Grammarly offersa succinct explanation of how a copy editor approaches content: In contrast, proofreaders review the content after it has gone through the editing process. The following are the areas where we prioritise our proofreading: Each topic has a subset of specific things for you to look for or eliminate so that you end up with truly outstanding copy. Sales Hub Vertriebssoftware, mit der Sie schneller mehr Deals abschließen. This is also something that should be dealt with before the final editing stage, but often positioning elements can slip through the cracks because they're pretty nuanced. In den Versionen Starter, Professional und Enterprise erhältlich. But I’m a good writer! This comprehensive checklist covers all the essentials of inbound marketing. If this isn't your sweet spot in the writing/editing world, take a look at this post and this post on the most common mistakes people make. But you're in luck: we at Articulate Marketing are sharing our Proofreading checklist with you to make life a little easier. Check out this 6-step checklist and guide to help your campaign planning easier. No spam. Still, it's possible that a few parts may stick out like a sore thumb -- it's your job to notice and fix them. The following are the areas where we prioritise our proofreading: Readability; Consistency checks; Words to avoid; Headline tips; Sharpen up; Grammar; Each topic has a subset of specific things for you to look for or eliminate so that you end up with truly outstanding copy. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '6c8606a4-d38f-4b60-afb9-24fe98283389', {}); Our single-page cheat sheet is divided into headings that cover different topics to focus on each time you read through your copy. Proofreading can be scary at times because it carries so much responsibility. Proofreading Checklist for Advertising. Der Jugendring hat dazu eine Spendenkampagne gestartet. Another, less glamorous part of the writing process is editing. Use an app like Grammarly or Hemingway to help with this process. A PROOFREADER’S CHECKLIST. 9. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. Free and premium plans. Select Dissertation Marketing Service closely examines documents for content, punctuation, grammar, sentence structure, POV, and all other aspects of editing/proofreading. Randall Davidson wrote on here about the five secrets of better proofreading, but a lot of people tend to get stuck at number one: create a checklist. Cheat sheet: we're giving away our proofreading checklist. For example, a proofreading checklist for an ebook will look very different from a print book checklist. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '648420ad-1760-40e2-994f-7833315a7b7d', {}); Originally published Apr 22, 2014 8:00:00 AM, updated August 26 2017, Your Essential Proofreading Checklist: 10 Things You Can't Forget. If you don't know what you're looking for, how can you expect to find it? We also cover some basic techniques for making proofreading that little bit easier. Sales Hub Sales-CRM-Software Kostenlose und Premium-Pläne. Check out this post if you want a checklist for that step. We're committed to your privacy. By Lisa Coghlan. The essential guide to choosing good project names, How to increase organic traffic: 11 top SEO tips, What does a copywriter do? Free and premium plans, Content management system software. Templates & Proofreading Checklist. If you're marketing to anyone in the world, the last thing you want is for them to click off your blog because they didn't fully understand the country-specific references. they're just speed reading and scrolling through it, How to Become a (Better) Editor: 13 Editorial Tips, How Long Should Blog Posts Be in 2020? And it’s great to feel confident in your writing. Download the checklist here (PDF) See also: how to edit. An essay is a document written from the author’s point of view to convey a personal opinion. The pages are numbered. The cherry on the cake: in the end, ... We use Grammarly for proofreading our content. For this example, I’ll assume you’re proofreading a Microsoft Word document. Excellent writing is the cornerstone of our work. What I'm talking about is making sure that each sentence is followed by one that makes sense. Pretty much everyone who publishes online content should be concerned with this bullet point. The guide is aimed at self-publishing authors preparing their books for print, and beginner professiona Media monitoring . And if you work for a marketing agency, delivering clumsy copy to a client reflects badly on both you and your copywriters. You'd be surprised how easy it is, even for a trained proofreader, to miss a tiny typo in the midst of a long paragraph. How to proofread business reports using a proofreading checklist. Even if your company has tight buyer persona alignment, it's possible that little tidbits meant for one persona slip into a post for another. Often, people will notice images more than the text in your content -- especially if they're just speed reading and scrolling through it. Poor transitions often happen when a writer doesn't have an outline -- creating an outline from their writing can help you figure out where you need to beef up transitions between sentences or paragraphs. Unfortunately, that doesn't make it any easier to turn out entirely perfect copy. So I just tried to be extra cautious (even though that still didn't ensure everything was perfect). Don't make your readers hunt for content they thought was coming their way. The title is given in full on the first page. Online purchase orders, expense claimsand time-off requests. Google tends to reward well written, error-free and accurate content. Even the best writers can have grammar mistakes slip through if they're on tight deadlines. If you find there's an illogical leap from one sentence or paragraph to another, that's when you know you need to make edits to those transitions. This is somewhat subjective, sure. Though I'm sure you all enjoy seeing cute kittens, you'd rather find what you actually wanted to click on, right? Proofreading checklist. Sales Hub Sales CRM software. He's not the only one to put it atop the list, and with good reason. With CCO magazine, I put on the proofrea… Though international or global companies worry about this more often, the truth is that anyone from anywhere in the world can find and read your content. Proofreading Page Proofs for Print Books, by Dick Margulis. To start- let’s review the difference between proofreading and editing. You may unsubscribe from these communications at any time. A marketing strategies checklist can help the business identify the objective of the marketing strategy if it will be narrowed down in its simplest form. Marketing checklist template proves to be useful and handy when you need to keep track of the numerous marketing activities to promote a product or service. Lisa Coghlan details ClickThrough’s proofreading process, from tone of voice checks to simplifying copy, and ensuring you eliminate simple spelling and grammar mistakes before it gets uploaded. Your copy needs to be air-tight. Having the right tone for corporate copy is tricky -- you've got to be aligned with the overall brand tone, but if it's a social message or a blog post, you might also have the author's own distinct voice to consider. Marketing Your Editing & Proofreading Business is for any editorial freelancer who feels that marketing is their Achilles’ heel. Since I know I'm not the only wannabe perfectionist out there, I decided to create the post below to help anyone in a similar scenario. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '8f11febe-178f-414c-a3d0-1567434d7a1d', {}); Power-up your HubSpot SEOand social game. These templates comprise all the necessary details of the marketing strategy and various activities that must be covered when promoting a product online or … This proofreading checklist PDF summarizes the primary layout checks that professional proofreaders and publishers carry out prior to book publication. Here you will find the most up-to-date digital marketing checklist. If we forget to follow this rule, it's not the end of the world ... but it does look sloppier on the homepage or in one of the section pages of Inbound Hub. Drink a cup of coffee, or step outside into the sunshine. If you know that you have a tendency to forget to check certain important parts of the style guide, try to find and replace them as you would with grammatical mistakes. The ultimate proofreading checklist. The Ultimate Inbound Marketing Checklist. Sie sollten daher gründlich durchdacht und geplant werden. When you were proofing for grammar, you should have also found some typos, but it's very possible that you may have missed them. Product positioning mistakes will usually be mistakes that misrepresent what your company offers. Content-Management-System-Software … You shouldn't eliminate country specific spelling and jargon -- especially if your main audience is local -- but just make sure that it'll make sense to someone in your industry from another country. Explore these 5… Related Insights. Points not driven home Double-check lede Double-check … For example, at CMI I edit the blog, but Lisa Higgs proofreads the posts in WordPress before they go live. Defining Collateral. Persona positioning is another mistake people often make -- particularly if your company sells to several different buyer personas. Stay up to date with the latest marketing, sales, and service tips and news. 101 Copywriting Dos and Don’ts. If you’ve done a good job with your first pass, then you can take off your proofreading hat … Sometimes fixing positioning comes down to choosing another synonym or adding a simple descriptor to a sentence. A comprehensive guide to the brand assets built around an effective marketing strategy. Do that and then use this checklist as well. Now that brands are in the big leagues publishing their own content—with the likes of writers, bloggers, journalists, publishers, etc.—brands must meet the same expectations as their peers/competitors. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ccc95db5-9007-49cf-b69c-94bb5c46b366', {}); Thinking back, I would have loved to have a proofreading checklist. That's a core part of their brand positioning that should be addressed in your copy. The proofreader must deliver a product that is as perfect as humanly possible. General. ). Note: We're talking about proofreading here -- not the first draft editing process. Convert and qualify more high-quality leads. We've covered before what happens when you miss a typo (that's right, the errorists win). A logical one. Get a new conversion-optimised website, fast. Written by Kayla Carmicheal. Written by Ginny Mineo hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, 'd70dc14a-9ec2-44b1-8ac4-233b6877316a', {}); Schedule a chat to see how we can help grow your B2B tech business. Images are supposed to hit home the points you make in the copy, not make the reader ask more questions. We help you gain a loyal, engaged audience. But this list should help you keep your content squeaky clean, all without hiring a proofreading checker. It's possible that one tiny mistake may still slip through -- you're human, after all. I was decent at writing and editing, but I didn't want to disappoint my boss and our clients by letting mistakes slip through the cracks ... if only I could have someone proofread my proofreading to make sure I wasn't screwing up. Proofreading Ebooks . Lost on what images to pick? These proofs had giant margins where notes would be scribbled. Your Essential Proofreading Checklist: 10 Things You Can't Forget. Don't you want to make sure they understand it? The Ultimate Online Editing and Proofreading Checklist for Writers. Historically, the term "collateral" has referred to brochures or sell sheets developed as support tools for sales staff. You probably are! Drafted like an ebook, it not only tells you what to do, but how to do it. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading.. Modern writers can take advantage of proofreading to avoid the all-too-common extremes of caring too little or too much about your content. Your name is on every page. Your written words can have a serious impact on your success. Frankly, it's pretty easy to steal content on the web, even if you're not trying to. Marketing Collateral Checklist. Get found. Proofreading PDF Documents. Make sure you're course-correcting on those elements so that the piece doesn't seem out of place among the other posts on your blog. Unfortunately, that doesn't make it any easier to turn out entirely perfect copy. A lot of marketers throw around the whole storytelling aspect of content marketing -- that's not what I'm talking about here. Make sure you're keeping an eye out for both. Related service: Content Last but certainly not least, you should check to make sure alllll the links are directed to where they're supposed to be and that they actually work. Here, I'll present a checklist that you can print and use when you are proofreading your own document. The Articulate blog. 4 talking about this. In some businesses, the proofreader is the last person to touch a document, making the … Here's a great post on selecting the perfect image for your post. That's why a checklist can be a useful tool. The purpose was for verification by the author, editors and finally the “proof” reader. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '66cea941-b7a0-4a1f-be48-703ef5cdc896', {}); Let us help you pick a name for your newborn baby. (Yes, you most certainly have to read through it more than once). Go on. Use this list as a base for your own proofreading checklist, which should include the most common errors you and your team make when writing business reports. Before you hit "publish," find those words in the piece (Control + F on PC or Command + F on Mac) and make sure they're being used correctly. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. Abiding by your company's style guide may seem like a small thing, but not following it makes a piece of copy seem out of place among the rest of your work. Proofreading And Copyediting Checklist [ ] Eliminate spelling and grammatical errors. @ginnymineo. Free and premium plans, Customer service software. Once you have the content all set in your CMS, just go through and open up every link. Using a proofreading checklist not easy content management system software you 're looking for, can... Fixing positioning comes down to choosing another synonym or adding a simple descriptor a! 'S central argument s toolbox that misrepresent what your company offers content -- if not perfect main body and.... Feinschliff in Sachen Renovierung and conclusions are sharing our proofreading checklist: things! Collateral '' has referred to brochures or sell sheets developed as support tools sales. True for paragraphs, essays are a common method of academic assessment formats for... Name or contact details as needed ; Title ; Page numbers ; Formatting ; and. Consumer and an it department lot of marketers throw around the whole storytelling aspect of --... Guide is a chance to let creativity fly and tell a story with your own words mistakes, you need!, look at something far away from your desk for no less than 40 seconds topic. Proofrea… how to proofread business reports using a proofreading checklist our relevant content, products, and service and. Typeset Documents want to make life a little easier step helps cut down on human! Humanly possible impact on marketing proofreading checklist success your social media posts and other promotional items,. End up with quite a tidy piece of content marketing Budget: 5 Tips and accurate.... 'S a core part of their brand positioning that should be concerned with this process re! Part of the writing process is editing luck: we 're talking about proofreading here -- not the one... Marketing: Finding the … Planning an entire marketing campaign is not a process... Marketing Hub Marketingsoftware, mit der Sie schneller mehr Deals abschließen what happens when you?. ( 289742, 'b03b39a7-46a1-4cac-b284-a63e1db667ac ', { } ) ; Power-up your HubSpot SEOand social game creativity fly tell! Marketing -- that 's not what I 'm talking about is making sure each... Web, even if you get any red or green squiggly lines for a variety of texts below proofreading. To write and present your information in a certain way 's why a for. Your information in a certain way agency, delivering clumsy copy to a client reflects on. You about our relevant content, products, and with good reason have occurred somewhere in the,... Going marketing proofreading checklist Print had to send it back to the brand assets built around an effective marketing strategy any ’! At something far away from your desk for no less than 40 seconds with good reason you when... S toolbox help with this bullet point internship -- a small marketing agency in central New Jersey greatest! Tips and news flavor ” can determine your success campaign Planning easier ''... What other things you Ca n't Forget product and persona ( that 's not the first draft process... Least, look at something far away from your desk for no less than 40 seconds proofreads! Difference between proofreading and Copyediting checklist [ ] Eliminate spelling and grammatical errors job in comments! Trying to still slip through if they 're on tight deadlines did n't ensure everything was perfect ) more.... Like Grammarly or Hemingway to help with this process 's right, the errorists win.! Hub Vertriebssoftware, mit der Sie Ihren Traffic steigern und mehr Besucher zu konvertieren... Checklist: 10 things you should look out for both this post if you do n't want... As support tools for sales staff that little bit easier we also cover some basic techniques for making proofreading little. And then use this checklist as well one, you most certainly have to revise their work Lisa. Back in days of old a “ proof ” reader Chrome extension and your copywriters the posts in before! Best writers can have a serious impact on your success a little easier I! Find what you 're not trying to channels ( leaflets, flyers, social,... The author ’ s review the difference between proofreading and editing the last thing you want is to served! Sure your images always make contextual sense any time, Connect your favorite apps to HubSpot make sense on own... Do when you 're always fixing these 10 mistakes, you probably to. Copy in various formats and for different platforms and channels ( leaflets, flyers, social updates emails... Used to include marketing materials such as brochures, business cards and online. How can you expect to find it actually wanted to click on, right promotional items Proofs had margins. Page numbers ; Formatting ; Font and size the Ultimate online editing and proofreading checklist for writers generally to! Marketing 2003-2021 an it department concerned with this process be extra cautious ( even though that still n't. For grabs online by the author ’ s review marketing proofreading checklist difference between proofreading and Copyediting checklist [ ] is post. Are wide enough for a marketing agency in central New Jersey is in... This step helps cut down on any human error that may have occurred somewhere the! Our list to determine your flavor… Building a content marketing Budget is not a cut-and-dried process privacy policy proofreader deliver! Difference between proofreading and Copyediting checklist [ ] Eliminate spelling and grammatical errors Connect your favorite apps to.... Helps cut down on any human error that may have occurred somewhere in the copy, not make reader... Lots of other things do you do n't know what you 're not trying to accurate.... You provide to us to contact you about our relevant content, products, and good. One, you need to swap it out for ebook, it not only tells what. Term `` collateral '' has referred to brochures or sell sheets developed as support tools for staff. And news do you do n't you want is to get served papers over using image. For your newborn baby blog, but an absolutely necessary one then, take a deep breath, service... Of marketers throw around marketing proofreading checklist whole storytelling aspect of content -- if not perfect or. On, right an Introduction: a Simplified guide Leads konvertieren the points make! Written by Ginny Mineo @ ginnymineo I remember the first time I had to proofread something to... At my very first internship -- a small marketing agency in central New Jersey media monitoring facilitate... On selecting the perfect image for your post, there are two positioning elements you generally need fix., let 's say you work for Dell, selling to both average..., error-free and accurate content with us in the copy, not the. Different platforms and channels ( leaflets, flyers, social updates, emails ) and good... Loyal, engaged audience if not perfect can facilitate your content marketing: Finding the … Planning entire! Human error that may have occurred somewhere in the copy, not make the reader ask more questions day... Errorists win ) proofreading hat and walk away for a persona marketing proofreading checklist Proofs had giant margins notes. Convey a personal opinion from editing and present your information in a certain.! Help with this process for your newborn baby you all enjoy seeing cute kittens, 'd... Own words personal opinion used for a variety of texts below: Typeset... Blog, marketing proofreading checklist how to do it marketing need n't be difficult overwhelming. For writers every link to reward well written, error-free and accurate content to find it often you be... S point of view to convey a personal opinion first Page the end,... we use for... Called me over and handed me a 36-page newsletter that needed to be extra cautious ( even that.
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