The association teamed up with Microsoft, Michelob Ultra and the beer brand’s agency partner FCB New York to create “Michelob Ultra Courtside,” a totally virtual experience whereby fans are able to sit together in the arena during NBA games. Which includes the chance for fans to appear live during games on the “Michelob ULTRA Courtside” 17-foot video boards surrounding the court. Despite pandemic worsening, shoots go on in L.A. 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Adam Silver found a way to involve fans in the Orlando bubble without running the risk of spreading COVID-19.Behind the team benches are virtual seats on 17-foot tall LED screens, where NBA fans can sit courtside from the comfort of their homes.. Meet the virtual fan. On Twitter, ESPN reporter Royce Young cited Oklahoma City Thunder’s Chris Paul’s reaction to seeing his wife and son in the virtual audience. The NBA is restarting its season without fans in attendance due to the Coronavirus pandemic. “The more you can integrate the physical world and the digital world, the more fun.”. Earlier this year, as COVID-19 threatened to impact the NBA, its official beer sponsor Michelob Ultra had been looking for ways to bring its platform of “active enjoyment” to the game. Jump to. “Michelob ULTRA Courtside” is a digital experience that allows fans to appear virtually inside the arena and share in the excitement of the game with other fans. The Ultra Courtside experience For Michelob Ultra, however, this is just the teaser to its larger brand play around the NBA’s return. <> Begins at 12:00 pm EDT on 7/30/20 and ends on 9/26/20. Are you a print subscriber? Though the games are all in Orlando, the NBA has designated “home games” for each of the 22 teams playing, and fans who appear “courtside” are encouraged to wear clothing to show their support. During broadcasts, the fans appear as they would in real life, with a few minor but arguably charming, quirks. Television broadcasts will feature never-before-seen camera angles and enhanced audio while NBA Digital will provide personalized viewing experiences on NBA League Pass and NBA TV. She has been covering the creative world of advertising and marketing for more than a decade. Fans will apear live on "Michelob ULTRA Courtside" video boards surrounding the court through newly unveiled Microsoft’s “Together Mode." “Michelob ULTRA Courtside is a truly groundbreaking virtual fan experience that will not only bring the energy of the fans to the game, but also bring the athletes closer to the fans.” While fans can’t physically attend games in Orlando due to social distancing protocols, “Michelob ULTRA Courtside” will give fans special access to games throughout the season. The Ultra Courtside experience. Television broadcasts will feature never-before-seen camera angles and enhanced audio while NBA Digital will provide personalized viewing experiences on NBA League Pass and NBA TV. The idea is meant not just for the fans, but having them there, in real time, is important for the players too. The brand is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with “Michelob … Beyond the Michelob Ultra Courtside section, the NBA is introducing digital cheering functions. Also, they are slightly-larger-than-real-life size—”That allows us to project on TV with enough resolution,” Teper says. For example, when the L.A. Lakers are on “home” turf, they might be surrounded by a sea of fans decked out in purple and gold gear (or unibrows, as in the case of fans cheering on the team's Anthony Davis). The association teamed up with Microsoft, Michelob Ultra and the beer brand’s agency partner FCB New York to create “Michelob Ultra Courtside,” a totally virtual experience whereby fans are … "Back in March, when we shut down, we started to think about what games would look like without fans, and we focused on creating the best possible experience for not just fans but also our players,” she says. Michelob Ultra Courtside tickets can also help you get on the NBA Virtual Fan LED screen through their affiliated campaign with the NBA The NBA has been trying its level best to create a great playing experience for the players in the bubble with fantastic court … Lakes fans get geared up for the game and don 'The Brow' in honor of Anthony Davis. %PDF-1.7 NEW YORK, NY – July 23, 2020 – Michelob ULTRA, the fastest growing beer brand in the U.S. that stands for active enjoyment, and the National Basketball Association (NBA) announced today a multiyear partnership that makes Michelob ULTRA the official beer partner of the NBA. Michelob ULTRA Courtside Sweepstakes at ultracourtside.com is your chance to win a Michelob ULTRA Courtside virtual seat for an upcoming NBA game.. Downloading Teams is a prerequisite, of course. The motions at times a bit jerky. A joyous spot featuring five-time All Star Jimmy Butler of the Miami Heat packing before heading to the Bubble also helped to kick-off the partnership, promoting the idea of anticipation despite the unusual new NBA setup. Join your Grizzlies as they take on Errrbody in the NBA Orlando Bubble. Michelob Ultra has just been announced as the NBA's official beer partner.The announcement comes just in time for the resumption of the 2019-2020 season. NEW YORK – The National Basketball Association (NBA) announced today a multidimensional plan for in-venue and broadcast enhancements for the resumption of the 2019-20 season, ... more than 300 NBA fans each game will be invited to appear live on the “Michelob ULTRA Courtside” 17-foot video boards surrounding the court. Eligibility: This Michelob Sweepstakes 2020 is open to legal residents of the fifty (50) United States and District of Columbia who are twenty-one (21) years of age or older at the time of entry. Submissions without photos may not be accepted. Sup, dog! On the right, you’ll see a live feed of the game. Sections of this page. 1 0 obj Grizzlies Virtual Michelob ULTRA Courtside Fan Experience Direct Auto Insurance and the Grizzlies want to help you win a chance to the Virtual Michelob ULTRA Courtside Experience! Michelob Ultra is sponsoring a digital experience that lets people virtually attend games as the NBA restarts its season without fans because of the coronavirus pandemic. Michelob ULTRA | #ULTRACourtside Western Conference Finals Game 3 on TNT! Direct Auto Insurance and the Grizzlies want to help you win a chance to the Virtual Michelob ULTRA Courtside Experience!. Michelob Ultra’s Courtside Campaign. Ann-Christine Diaz Grizzlies Virtual Michelob ULTRA Courtside Fan Experience. “Michelob ULTRA Courtside is a truly groundbreaking virtual fan experience that will not only bring the energy of the fans to the game, but also bring the athletes closer to the fans.” While fans can’t physically attend games in Orlando due to social distancing protocols, “Michelob ULTRA Courtside” will give fans special access to games throughout the season. “Shaq taking up like 2 seats as a virtual fan ,” said another. The Ultra Courtside experience For Michelob Ultra, however, this is just the teaser to its larger brand play around the NBA’s return. Michelob Ultra's video wall puts fans courtside (Image credit: NBA) Marques noted that during the pandemic, beer sales at bars and restaurants were hurt, though in-home consumption partially offset that. — Michelob ULTRA (@MichelobULTRA) July 30, 2020 This ‘Together Mode’ will be used to populate the 17-foot courtside video boards with the live video reaction of fans chosen to participate, with fans getting their own live feed of the game at home as well. Join your Grizzlies as they take on Errrbody in the NBA Orlando Bubble. Michelob Ultra has just been announced as the NBA's official beer partner.The announcement comes just in time for the resumption of the 2019-2020 season. While fans won’t be physically present at the ESPN Wide World of Sports Complex, more than 300 NBA fans each game will be invited to appear live on … 4 0 obj Not surprisingly, NBA’s head of Next Gen telecasts Sara Zuckert and her team had already been cooking up their own way to bring fans to the court. Open to US residents 21+. Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. But when they approached the NBA with the idea, the stars aligned. “. Michelob Ultra has been inviting viewers into the game with messaging on various platforms directing them to Ultracourtside.com, where fans can sign up for a chance to snag a seat. Fans will apear live on "Michelob ULTRA Courtside" video boards surrounding the court through newly unveiled Microsoft’s “Together Mode." endobj Multiple entry periods. Michelob Ultra said this would be the “first of several pieces of creative work that it will release during the NBA Restart.” Also part of the package will be “ Michelob Ultra Courtside, ” which will give people special virtual access to games throughout the season, being played without spectators. Outside of the job, she can be found getting in touch with her own creativity. NBA Finds Ways to Get Fans (Virtually) Courtside With Microsoft and Michelob Ultra Through the magic of videoconferencing, fans will feel like they're in the arena together Courtside Viewing Experience” for one (1) game during the first round of the 2020 NBA Playoffs (also an “Experience”). NBA Finds Ways to Get Fans (Virtually) Courtside With Microsoft and Michelob Ultra Through the magic of videoconferencing, fans will feel like they're in the arena together Michelob Ultra VP-Marketing Ricardo Marques presented various partners including agency FCB New York a simple brief: “How can you talk about enjoyment in a world where fans cannot cheer for their teams?”, According to FCB New York co-Chief Creative Officer Gabriel Schmitt, talk from both fans and players, including that LeBron James interview, inspired his team to think big. <>/Metadata 336 0 R/ViewerPreferences 337 0 R>> Michelob ULTRA Courtside TV Spot, 'New Normal' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. The Michelob Ultra Courtside digital experience is part of a sponsorship agreement that makes the AB InBev brand the official beer of the NBA, according to an announcement shared with Mobile Marketer. All of it becomes ripe for social media comedy. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. At game time, guests using Teams will see a split-screen. - Jimmy Butler, Song by The Cramps. Sections of this page. Here, we break down the idea and how it came together. “While you’re watching the game and talking to people, you are seeing yourself watching the game.”, Adds Microsoft’s Teper, “It’s surreal to see people react when someone misses a free throw—you can see them all groan at the same time. Michelob Ultra is sponsoring a digital experience that lets people virtually attend games as the NBA restarts its season without fans because of the coronavirus pandemic. The brand and agency had researched various technologies to ensure the idea was possible, but hadn’t finalized partners to make it happen. Activate your account. Ann-Christine Diaz is the Creativity Editor at Ad Age. Sup, dog! The Michelob Ultra Courtside digital experience is part of a sponsorship agreement that makes the AB InBev brand the official beer of the NBA, according to an announcement shared with Mobile Marketer. Courtside Viewing Experience” for one (1) game during the first round of the 2020 NBA Playoffs (also an “Experience”). x��][s�8�~OU����1C�x��r�o�h�c�q�����Ǒ�u쬥$���o )d�֑H _���5���~���o'��Yzx8;>=�����4I�%�t��߼䳧��g�m�������g/^�ܸ�{����t�f��I�fyZ$9���^��g6���}+̷Wϟ�5�m!�˓_��/�goί���h!���8��٢��\����׋��]����3�����&�'r�(��Gdj^#���,�LY"�>�Yev���l�Ȃ�-�%"�e�LJ�2�y��\�|�. 3 0 obj Earlier this year, as COVID-19 threatened to impact the NBA, its official beer sponsor Michelob Ultra had been looking for ways to bring its platform of “active enjoyment” to the game. Entry Period 3 (16 total): Each winner will receive a virtual “Michelob UTLRA Courtside Viewing Experience” for one (1) game of the 2020 NBA Conference Semi-Finals (also an “Experience”). Michelob ULTRA | #ULTRACourtside Western Conference Finals Game 3 on TNT! Please include at least one social/website link containing a recent photo of the actor. NEW YORK, July 23, 2020 /PRNewswire/ -- Michelob ULTRA, the fastest growing beer brand in the U.S. that stands for active enjoyment, and the National Basketball Association (NBA) announced today NEW YORK, NY – July 23, 2020 – Michelob ULTRA, the fastest growing beer brand in the U.S. that stands for active enjoyment, and the National Basketball Association (NBA) announced today a multiyear partnership that makes Michelob ULTRA the official beer partner of the NBA. “Part of the fun of going to a sporting event is to go crazy with people you have nothing in common with.”. There are also opportunities through Michelob ULTRA. By When Shaq dropped in for a game, he’s “literally sitting on the kid next to him!” commented one viewer. The Lakers score and fans cheer in this scene showing the side-by-side interface of Michelob Ultra Courtside, If you watch on television at the same time, it can get a bit—unreal. Eligibility : This Michelob Sweepstakes 2020 is open to legal residents of the fifty (50) United States and District of Columbia who are twenty-one (21) years of age or older at the time of entry. “I ain’t playin,” he bluntly said. Michelob Ultra TV Spot, 'NBA 2021: Grand Entrances' Feat. However, Michelob Ultra has created a new campaign that still gives basketball fans the ultimate courtside experience. Michelob Ultra, the official beer sponsor of the league, is also running ticket giveaways through social media and a commercial featuring Scottie Pippen. This opportunity will allow fans to participate in a once-in-a-lifetime experience and be part of a digital ORLANDO - With the Orlando Magic bringing fans to Magic games with a variety of fan integration opportunities, the Magic have teamed up with Michelob ULTRA’s Courtside Sweepstakes to offer fans a chance to enter and win a virtual courtside seat at select Magic games. Jump to. “People want to be in the same kinds of seats, high five each other, pat each other on the head,” Teper says. Michelob ULTRA | #ULTRACourtside Western Conference Finals Game 3 on TNT! “It’s mind blowing,” says FCB's Schmitt. On the left half is the audience, whom you are able to interact with. Please include at least one social/website link containing a recent photo of the actor. “In the fourth quarter when I looked up there and saw my wife, that was pretty special,” Paul said. MICHELOB ULTRA® COURTSIDE No Purchase Necessary. A breakdown of how the National Basketball Association has welcomed audiences into the hermetically-sealed sports complex, The top 5 most creative brand ideas you need to know about right now, Olive Garden yanked Into Trump’s culture war with CNN comment, Snickers has the funniest quarantine ad, and Burger King gets rave reviews for redesign: Trending, TV’s top advertisers revealed, plus two astounding stats about the U.S. Capitol Police: Datacenter Weekly. When the Houston Rockets resume their 2019-20 regular season on Friday night from the NBA “bubble,” it will be hard to miss the hundreds of virtual fans along one side of the court … endobj Michelob Ultra and the NBA partnered on the Michelob Ultra Courtside experience, which allows fans to virtually appear inside the arena and share in the excitement of the game. It was a cool touch to put Chris Paul's wife and son on the screens today as virtual courtside fans, and CP3 appreciated it as well: pic.twitter.com/wDjibNciDz, Even post-COVID, it’s easy to see how the technology can evolve to eventually bring NBA fans to the game when they can’t get to the stadium. It’s just one part of a suite of new tech offerings that the NBA has incorporated into games to help enhance audience experience under current restrictions. Among the things they were already developing was tech that dovetailed with Michelob Ultra’s concept. You may unsubscribe at any time. Fans can register to win at UltraCourtside.com, where each registrant is asked to select the NBA team of their choice. The NBA is teaming up with MICHELOB Ultra and Microsoft to make this happen and the Microsoft company described how it will all work in their blog post: In partnership with the NBA, we are announcing a reimagined fan experience powered by a new … This would be the brand’s big debut—this year, it took over sponsorship from fellow Anheuser-Busch brand Budweiser after two decades. NBA works with Microsoft, Michelob ULTRA to put virtual fans courtside The Boston Celtics may be playing games that count again safely ensconced at the Disney NBA … Budweiser had been the NBA’s beer partner since 2011. His response? That sentiment is at the heart of an NBA innovation that has brought basketball fans literally into the game after the league restarted its 2019-2020 season and now prepares for the playoffs inside the "Orlando Bubble" at ESPN's Wide World of Sports Complex in Walt Disney World Florida. Brainstorms ultimately led to “Together Mode” in Teams, which unites multiple video feeds in the same “location”—seats and all—allowing people to break free from their “Brady Bunch” squares. In April, Microsoft became the official tech partner of the NBA, a relationship aimed at enhancing and personalizing the fan experience. In response, it created some new rules that include a virtual audience! The Michelob Ultra Courtside campaign includes a digital sweepstakes for 300 fans to “attend” games inside the arena via giant video conferencing … For Michelob Ultra, however, this is just the teaser to its larger brand play around the NBA’s return. 2 0 obj See Official Rules at http://www.ultracourtside… Submissions without photos may not be accepted. endobj <> In early March at the Staples Center in Los Angeles, after the Lakers beat the Milwaukee Bucks in one of the final NBA games before COVID put the season on hold, a reporter asked LeBron James how he felt about potentially continuing the season without fans. As reports flood in that the NBA won't have fans at near-future games, the league shifts to its new normal. Looking ahead at the new NBA season, it will be interesting to see how Michelob ULTRA uses its platform has the Official Beer Partner of the NBA. Direct Auto Insurance and the Grizzlies want to help you win a chance to the Virtual Michelob ULTRA Courtside Experience!. Michelob is tipping off its partnership with the league during the resumption of the 2019-20 season in Orlando, Florida by launching ‘Michelob Ultra Courtside’, a digital experience that allows fans to appear virtually inside the basketball arena at ESPN’s Wide World of Sports Complex. Beyond the Michelob Ultra Courtside section, the NBA is introducing digital cheering functions. While fans won’t be physically present at the games, more than 300 NBA fans each game will be invited to appear live on the “Michelob ULTRA Courtside” 10-foot video boards surrounding the court. 2 hours 25 min ago. Michelob ULTRA | #ULTRACourtside Western Conference Finals Game 3 on TNT! The agency, which proved its out-of-the-box tech thinking on award-winning ideas like Burger King’s “Whopper Detour,” landed on an idea to somehow bring fans to games virtually as if they were there, and Schmitt texted the concept to Marques. Leggi su Sky Sport l'articolo NBA, ... volte campione NBA era tra i 320 tifosi che hanno seguito la partita grazie al Together Mode di Microsoft del sistema Michelob Ultra Courtside <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Entry Period 3 (16 total): Each winner will receive a virtual “Michelob UTLRA Courtside Viewing Experience” for one (1) game of the 2020 NBA Conference Semi-Finals (also an “Experience”). “Imagine living in New York and you’re a Lakers fan and you can’t go to the Staples Center,” Michelob Ultra's Marques says. Inception. Grizzlies Virtual Michelob ULTRA Courtside Fan Experience. Via massive digital screens and Microsoft tech, during each game,300 audience members appear surrounding the court, rooting for their teams. Jeff Teper, corporate VP-Microsoft 365 and Teams, said COVID lockdown had inspired the company to explore how to make its virtual conference technology Teams more robust. stream “It lets the players see engagement at home and is another element to bring the community closer together,” Sara Zuckert, the NBA’s Head of NextGen Telecasts, said. Throughout games, the NBA will run challenges by having fans virtually cheer in the NBA … Budweiser had been the NBA’s beer partner since 2011. Michelob is tipping off its partnership with the league during the resumption of the 2019-20 season in Orlando, Florida by launching 'Michelob Ultra Courtside', a digital experience that allows fans to appear virtually inside the basketball arena at ESPN's Wide World of Sports Complex. ULTRA is also doing occasional giveaways via their Facebook, Twitter, Instagram, and YouTube accounts. Those who nab seats get step-by-step instructions on how to join the experience. All that thinking converged to create “Michelob Ultra Courtside,” which manifests in the stadium as a “virtual audience,” appearing on 17-foot screens that surround the players on three sides of each the three courts in the Bubble. Michelob Ultra and the NBA partnered on the Michelob Ultra Courtside experience, which allows fans to virtually appear inside the arena and share in the excitement of the game. “What if we didn’t have everybody in boxes? %���� What if they could be in a virtual coffee bar, a virtual classroom?” he says. Fans will have the opportunity to win virtual courtisde tickets when they post a picture of their Michelob ULTRA. The NBA has also tapped emcees to engage audience members throughout, and at half time, celebrities like Cleveland Cavaliers’ Andre Drummond have dropped in for Q&As. Michelob ULTRA Courtside Sweepstakes at ultracourtside.com is your chance to win a Michelob ULTRA Courtside virtual seat for an upcoming NBA game. After the courtside programming from last season, it would be smart to continue to give NBA fans that closer look at all the action. Even before Microsoft officially announced “Together Mode” in July, the company presented it to the NBA as one avenue to explore for fan engagement. Stars aligned to win a chance to the Coronavirus pandemic gives basketball fans the ultimate Courtside experience! interact.... However, Michelob ULTRA ’ s beer partner since 2011 ULTRA is also doing occasional giveaways their... Has created a new campaign that still gives basketball fans the ultimate Courtside!. 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Budweiser after two decades during games on the left half is the audience, whom you are to. Larger brand play around the NBA is introducing digital cheering functions our privacy policy, terms & conditions and receive! Have fans at near-future games, the league shifts to its larger brand around! At ultracourtside.com is your chance to win a Michelob ULTRA has created a new campaign that still gives fans! Everybody in boxes a Michelob ULTRA Courtside TV Spot, 'New normal ' Submissions should only...